Nikon will announce the D600 on September 13, according to multiple sources. One member of the press received an invitation to a press event in Dubai, “Nikon is delighted to invite you to a showcase event celebrating the launch of the latest additions to its DSLR range.” Previously, the date of September 13 was mentioned by Nikon Rumors. The D600 is highly anticipated to be a breakthrough camera by offering a full-frame image sensor in an enthusiast/consumer size body and build at an affordable price.
Given the overwhelming response from the Nikon D800 full-frame introduction, bringing a full-featured D600 at a fraction of the price will certainly shake things up in the DSLR marketplace. It will attract many amateur photographers with DX cameras to upgrade to the 24MP D600 FX camera. It sends the message to current pro-DX shooters (D300/D300s) that FX may be the way of the future for Nikon, leaving DX for consumers. It also will necessitate a shift for competitors, Canon and perhaps Sony, to bring FX to a more affordable level.
The price of the D600 is could be under $2,000 at introduction. Some rumors have placed it around a $1,500 price point. Just recently, the D7000 was given a price drop from $1,199 to $999. This move strengthens Nikon’s lineup from a pricing standpoint, and positions the D600 as a high-end enthusiast camera below existing professional full-frame cameras.
The Nikon D600 announcement on the 13th will be followed by its public debut at Photokina 2012 on September 18-23 in Cologne, Germany. Photokina is an international trade show for the imaging market that brings over a thousand exhibitors together to display their products and services. The show is held every two years. In the weeks leading up to the show, as well as during the show, manufacturers announce their latest products that will carry them into the following months. The week before the last show in 2010, Nikon announced the D7000. We fully expect the D600 to follow a similar schedule.